Hint To Choose The Best Real State CRM Software

real state crm software development

Apart from all the hurdles and affairs we face in an business organisation , the one which we can not neglect is customers ,  who keeps your company afloat . They may be feeling thankful when it comes to managing a customer with effective IT solution by way of CRM solutions which helps you maintain stronger relationship .

Business which are involved in real state business is mandatory in need of CRM solutions which can help them in maintaining a long term customer relationship which is necessary in this field along with storing customer records which need to be maintained accurately .

Now lets look at the criteria of selecting CRM software :

What’s The Real Aim Of Real Estate CRM System

Before coming to any decision and choosing the best CRM , let’s look at the features which is actually required in the real state CRM .

You should keep the following points in mind :

  • Is your business is about sales or rental ?
  • Is your CRM is going to manage low income or luxury ?
  • Does it contain the efficient sales management .

The first and primary aim of any CRM to manage the sales lead efficiently , regardless of the resources it came from , for instance email marketing , online advertising and so on . The platform should be digestive enough to ingest all the data and then filter the data as per the needs.

When talking about the CRM , we must primary focus on the following functionality :

  • An automated import of data leads .
  • An opportunity for the manager to track salesperson who have converted the most number of leads into deals .
  • The effective management of hierarchy of management .
  • The hierarchy of access depending on role of team .

Now lets look at the tips to choose the real state CRM software :

1) Don’t Let CRM Services Trick You

There are plenty of CRM solutions available in the market which is comes to real state activities . But the fact is every real state business have specific scenarios which are being followed and need also be present in the CRM they will choose .Apart from choosing the general purpose CRM having the general capabilities , every business organisation needs custom customisation and integration needs as per the demand of the organisation , thus thereby extending the capabilities of your CRM

2) Let CRM Store Your Data

When it comes to renting a property or selling out the property in real estate business , it required a series of documentation and processing . Depending on the type of business , you will have to face with different necessity to attach information about your customers .

For instance renting a luxury property required tax information , income proof and so on which may not be the same while renting a common property . Thus keeping in mind you should choose the CRM that must be able to :

  • Various formats of files .
  • Importing of document into the system .
  • Give high security of data .

3) Multiple Platform CRM Accessibility

It does not matter whether you are in a business of renting or selling , you should never underestimate the convenience of mobility . Most of the staffs in real state business are on the go , and hence the solution that can work along with their on the go can suits you best . The best example is sales staff in any organisation , which may need to update or find information of the records in CRM via their mobile phones .

This necessarily means you must have a desktop software along with the web version and mobile solution when choosing the CRM software solution . For that purpose code has to be responsive and capable of performing across all platforms .

4) Customer Interaction Is Needed

It is not over once your sales guy has closed the deal with the customer , rather it is just the beginning of customer with your organisation to experience all your services . Once you have signed the lease agreement with the customer , the next part is letting them know the operation related to property management and other stuff .

Whatever software solution you are using it to satisfy the maintenance request of renters should be well integrated with your CRM m in such a way that your staff gets all the information right from dealing to checking their past records , renewing their lease and so on .

Your CRM must also have a integrated with system of accounting in order to get automatic renewal reminder and will also be proven beneficial in case of delayed payment or damage of property .

So mapping a CRM solutions from different angles together with its integration with third part services to access the benefit of the same can help you find the best CRM solution

If you need to know the more detailed functionality of CRM or want to build a custom solution right from the scratch , we can help you out .

Winklix is leading CRM software development company who can help you ease on your real state business .

Benefits Of SalesForce Integration With ERP And Its FruitFul Cases

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It is an known fact that almost 50 % of the sales go to vendor who had responded first . Any delay or disruptions in sales response will unfortunately cost you more , as you loose your customer by then . This is the main reason why company is using Salesforce to eliminate barrier between sales response and business opportunities .

Since SalesForce integration with other system is one of the most easiest job with the help of good SalesForce consultant , we have decided to prepare article describing the most common integration cases .Let’s start with SalesForce to ERP integration and explore how it can benefit for your employees .

Useful Cases Of SalesForce Integration To ERP Integration

1) Account And Contact Information :

We tend to use both SalesForce and ERP system to store the same customer data at 2 places . While SalesForce focuses in sales and leads data while ERP focuses on billing information . The end to end solution of thing problem can be solved by integrating ERP system with Salesforce CRM . At first you can transfer customer information from your ERP system to SalesForce and then can configure a two way system . After that you can synchronise data between both platform rather than updating both the platform separately .

2) Invoice And Payment History :

Whenever accounting department raise a new invoice for customer or have updated the payment done by customer in ERP system , it must also be reflected in SalesForce so that your sales and accounting team can provide them discount and get possible measures to recollect debts .

3) Quote And Order Management

One of the difficultest task for the companies is to provide accurate quotes . In case you are looking for a solution of integrating proposal  ( created in CRM ) with actual orders ( Processed in ERP ) , you will necessarily need to integrate both the system to work simultaneously . Such integration will improve your sales reps and customer to get updates regularly .

4) Inventory Data

The inventory data which is usually stored in ERP must have to be integrated with SalesForce CRM so that sales person can check the actual availability of stock and then can give customers the correct shipping date for products .

5) Product And Price Books

Guess if your all product prices are stored in ERP system , but is not showing to sales department in salesforce CRM . Then how your sales team will be able to see the prices of it and can quote the same to customers ? You will need to integrate your ERP system with the CRM in order to get the product list with prices . This is also helpful in case you are selling products who’s price are continuously fluctuating . The ERP system can be easily integrated with salesforce price books and product module to get regular update about prices and stocks to your sales team .

Why Go For SalesForce Integration With ERP ?

The chain gets smoother and thus ease on the working and selling process if the ERP gets integrated with SalesForce CRM . Which this integration you may get the following benefits :
  • Deal faster with customer
  • Get accurate data
  • Enhance customer service .
  • Increase data accuracy .
  • Automate data management task

Integration Options

SalesForce has deep relationship with world’s largest ERP vendors namely SAP and Oracle . Oracle has created marketplace for ” cloud adapters “ or you can say pre built integration kit which helps integration with SalesForce and Oracle ERP system and customisation as required can also be availed . In case you are planning to use a less popular ERP ,  then SalesForce gives the API’s for pre integration , which can be used for custom integration with Salesforce.com and other systems .
Any of the SalesForce Consultant might advice you to specify your integration needs before launching any of the projects  . If you are planning to transfer data from CRM to your ERP system then it is a little complex and time consuming process and hence requires SalesForce consultant help !


It might have been cleared in your mind now that integration of CRM with your ERP system brings on many benefits for your organisation , the only thing you need to do is priotize the list which need to be synchronised with the system first and them can start implementing the same . In case you are looking for some expert advice , you can contact WinklixSalesForce CRM consultant in New York And India .