When It Come’s To Design , Process Is All It Matters

When It Come's To Design , Process Is All It Matters

So you have been assigned with a branding project – it is really a challenging task for any of the designer in which you have a blank canvas in the field of infinite possibilities . Well your very first goal as a designer is to take the task as a challenge , and be crazy to start a new project which will welcome appreciation of your work , and you can showcase your best work to the world .

In my 7 year of experience of working with various clients starting from startup to an enterprise client  , i have discovered series of designing techniques to deliver the best in designing . As a designer we should always think for the client , so that client can easily digest with the design and we can receive our appreciation part .

Here is the R&D done during the day at Winklix


As a team leader in Designing Team in Winklix , I am a big believer in having a creative process , a process that can help the designer to perform best at their expertise level , and thereby giving the best output possible . We try to set up the system our designers will get to know exactly what they need to focus on , what are the client expectation and how to present to the client in such a way that client get influenced with our work .

The key to success in field of designing is deep evaluation of the previous projects . Once done with the designing , our team held a short meeting with the designing team to discuss the project in deep and welcoming any suggestions , thus helping us in reviewing our work and making the improvement thereon .

The very first thing that we do is calculation of resources required to do any particular project , and how long does it will take to complete the project . To evaluate we love to keep an eye on how much project in hand we have right now in our hand together with the capability of our team member . It is always proven to be beneficial to set goals based on the number of resources available , as by this we will always to able to accomplished client goals and received thumbs up from them . If we are able to achieve those goals , then we are able to manage client expectation . At the same time , we should also focus on the ability of our team member to do the work accordingly to their skills . The ultimate goal of any designer is to  ” Maximising efficiency while producing quality end product ” .


Before cooking the food into spicy one , you must have in-depth knowledge about the project , for which you must speak with the client to hear about their ideas , future goals and their targeted market , along with the app design prototype they are having in their mind . In order to get the right information a small question like what are your core values ? What are your targeted audience ? will definitely add cheesiness before the actual process starts . This helps both the parties to discuss and execute the ideas of the client into reality upto their expectation .
The answer to above questioner blows light bulb of the designer . At this point designing team gather all the approaches that could be taken to begin with the idea . This is one of my favourite stage job – The Unknown .


Putting all the ideas after collection on a piece of paper is one of the toughest phase to move on . Initially designers have freedom to think creatively , and to move to in any direction they want as per the project end goal in their mind . The client has more likely tasked you with ” I want something unique , that haven’t been seen before ” .
So now the question arises is where do you want to start with ? Will you jump straight onto your mac , open illustrator and start crafting . You can , but my experience does not say it all . Designer who straight away start with the design , will be limited by the tools available , and you will definitely have no idea of the colour theme to choose from together with the fonts which will look awesome in the design . It is preferable to but down a rough sketch on the piece of paper with the pencil and then start with your illustrator part to get the output as desired , which is solid and real to interact with  . Pencil articulate ideas without any restriction .
Don’t put me wrong , but it is next to impossible to bring your idea into reality without a Mac and a creative programming we know and love . The next step is to play with some combination of colours using correct tool in illustrator to develop your idea . You can also browse with the fonts that suits your identity rather than using only predefined assets .
So in my opinion the only way to start the branding project is to start with a pencil and paper . We can go to any direction without any resection , and it is the main benefit of it , without thinking of which direction is right or wrong .
Our main focus is to give our client the cheesy pizza they desire , and we can start our party night after the work .


The initial exploration help us to explore endless ideas . This is the point our team deeply reviews the things we have made and tries to search whether we have missed some great opportunity ? Then we try to search with every angle and tries to find an angle which might have not been explored yet .

We held the weekly meeting with our designing team to come up with new ideas and challenges that they might be currently facing , as compromising with our client ideas are not in our veins . We always be on our client expectation , as we know client has chosen us from among the numerous option available in the market , and thus has bought us for a reason . Client has trusted in our team ability to perform the work , and so we accept it as a challenge to give them a app that they can’t live without .

It is always proven beneficial to save on your previous steps of designing progress in old folders rather than deleting the same for any future reference . Our team are curious to get our ideas and realistic view to be checked by our client , so that they can start exploring the world of endless opportunity in tech field . Once we are satisfied with our design , we explore the magic to our clients .

So next time when you are starting your project , think twice , Am I ready ? Do I have clear understanding of all the things ? Have i worked on client requirement ? And most importantly ” Do you have pencil in your hand instead of a mouse ” !!


How Chatbots Helps Business Improve Customer Service ?

The key to success for every business growth is satisfying customer experience together with satisfaction . Customer are getting smarter day by day due to emerging technology advancement .

It is expected that by 2020 , than almost 80 % of the customer engagement with business would be without any human interaction .

Chatbots are changing the way of communication of customer with brands , thus acting as a helping hand in achieving satisfying customer experience .

Now lets have a look on how chatbots can help in improving customer experience :

Chatbots provides quicker response

There might be a situation that the organisation might take few business days to solve your query and provide you appropriate solution , even when you need a quicker response . This can be very frustrating as you might be in need of quicker response .

Chatbots solves this problem by proving them immediate response . Customer are also greeted by welcome message as soon as they come in contact with chatbots telling them the exact time that will be taken by organisation to find the viable solution for the same .

Chatbots create customer engagement

Messaging the business the same way as you message to your friend is really a great way of engagement with the business organisation . Usually starting of chatbots  by attracting customer on the name of promotional offers and discount coupons and thereafter leading to detail description of the product together with instant discount helps customer to get engaged with more number of customers .

Chatbots helps in saving cost

A single chatbot can deal with multiple customers at a time , thus saving time and money . Since it can deal with several customers at the time , less number of customers representative have to be employees by company thus saving the cost of the company .

Chatbots are available online 24*7

A customer care executive can not be present all the time to attend customer , as after all they are human beings , who need time to take rest , and time to do their job perfectly . But chatbots are available all the time whether it is day or night .
Also customer do not have to wait for several days to get the solution of their problem .

Chatbots reduce human error

Human errors are almost reduced by using chatbots  . Chatbots are programmed in such a way that it is answerable to almost all the question of the general customer , and in case customer is still now satisfied with the answers , they can right away call the customer care human executive .
It has been seen that once your business give unsatisfying experience to customer , they are never going to look back at your business .

Tips to build successful chatbots

Always try to give customer an alternative means of communication is what chatbots are doing all the way long. So try to feed as many information as you can in your chatbots . And in case customer are not satisfied with chatbots answers , give them option to call your customer care executive directly . Adding emotions and other media will defiantly add human flavour in it .
So in case you want chatbots for your business , you can contact us . Winklix team will build the same for you .